Our history
Whilst Ashton's was founded in 1984, our journey actually dates back to 1945. What started as a small family venture over 80 years ago has grown into Louth's most trusted name in flooring. Ashtons was built on clear values: hard work, honesty and commitment.
Over the generations, we've adapted and expanded, but our values remain woven into every fibre of us.
From selling small roll-ends and rugs on a modest market store front, to selling thousands of quality flooring and furniture ranges out of a 9,000 square foot showroom, our goals and values stay exactly the same.
Family values at our core
As a proud family-run business, we believe in doing things the right way, with care, commitment, and a personal touch that’s hard to find elsewhere.
From generation to generation, our focus has stayed the same: putting people first and helping local families create homes they’re proud of.
Whether you’re choosing a carpet for your lounge or LVT for your kitchen, we treat every project like it’s our own.
What we offer
So what products do we actually offer?
We offer a HUGE range of flooring options.
From Carpet and Vinyl to Laminate and LVT, we have thousands of styles and qualities to choose from, something for any space.
But it doesn't stop there... our showroom is also packed with Natural Engineered Hardwood, Rugs, Artificial Grass and more!
From the bathroom, to the garden, we've got you covered.
Meet the brothers
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Andre
After leaving school in 1998, Andre spent a year at art college before beginning an apprenticeship in carpet fitting. From 1999 to 2002, he honed his skills on the tools, then took the leap to become self-employed fitting floors across Grimsby for nearly a decade.
In 2011, after years of hands-on work started to take a toll on his back, Andre made a natural move into sales. Drawing on a lifetime of flooring experience, he now helps customers find the right product with honesty, precision, and expert advice.
Today, Andre also serves as one of our Directors, using his deep knowledge of the trade to guide the business forward. -
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Harvey
Harvey’s journey at Ashtons started early. Between 2003 and 2005, he spent Saturdays riding alongside his dad in the estimating van, visiting homes across Lincolnshire and learning the trade from the ground up.
From 2006 to 2008, he worked hands-on in the warehouse, before moving into sales in 2008. His drive and customer-first mindset saw him quickly progress, becoming a store manager in 2010 and then Head of Sales by 2016.
Since 2022, Harvey has taken on the role of a Director, overseeing all retail stores, operations and HR, helping shape the future of Ashtons while staying rooted in the values that built it. -
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Myles
Myles’s career began on the shop floor working with his parents in retail sales, where his natural drive and focus on customer service quickly stood out. In 2013, Myles took a bold step and founded Runrug, transforming his vision into a thriving online business built on quality, innovation and trust.
Over the years, he has steered the company through consistent growth, developing strong partnerships and expanding its reach across not just Lincolnshire, not just the UK... but internationally.
Today, as Managing Director, Myles oversees every aspect of the company, from retail to online, constantly trying to find ways to better our standards and push us further. -
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The Dream Team
Sharing the same blood gives us an unbreakable bond. From a young age, we’ve worked side by side, learning the trade, lifting carpets, and watching our family business grow. That trust, loyalty, and care we’ve built between us pushes us to be our best, for each other, for our customers, and for the future generations of our family.
We’ve each taken different paths through the business, but our values remain the same: honest advice, hard work, and treating every customer like family.
Together, we’re proud to carry Ashtons forward, modernising the business while keeping its heart firmly rooted in where it all began.
